How do you encourage male, high income Boomers and Gen-Xers to test drive the new super-luxurious Lexus GS? With a bit of nostalgia. Reminding them of their childhood dens and hideaways. The pack resulted in thousands of test-drives being booked, many of which converted to sales. Awarded Campaign Direct Silver in Art Direction.
How do you get 18-25 year-olds to donate blood? With some straight talking, cut-to-the-chase copy that’s how. The letter had a massive response, and won several awards including DMA Gold.
Getting professional tradespeople to consider B&Q for their material and equipment needs wasn’t easy. Seen as an expensive and non-specialist supplier, we had a double obstacle to overcome. But with a trade discount card to tempt them, cheekily delivered in a wage packet, we demonstrated that B&Q understood the trade really well. Wildly successful, the pack won several awards including DMA Gold and Bronze.
