CORPORATE ALLIANCE AGAINST DOMESTIC VIOLENCE:
THE PSYCHOLOGY OF DOMESTIC VIOLENCE
Award winning integrated campaign highlighting the varied nature of domestic violence and particularly its manifestation as emotional and psychological abuse. It won Campaign Direct Best Use of Copy
NHS: AGE OF SALE
Bus shelter posters, located near corner shops, highlighting the change of the ‘age of sale’ law, aimed at both teenagers and retailers. Fun execution for a no nonsense message.
SPECIAL OLYMPICS: BORN TO DO THIS
A special campaign for the Copywriting Goes Underground competition. The campaign's focus was firmly on the sporting abilities of the competitors - something that had never been tried before. It was commended, running as a 48-sheet on London Underground for two weeks, and gaining the client some very welcome free exposure.
AIRMILES: SMALL PRINT
Press campaign launching Airmiles’ transparent prices, as an antidote to the many hidden charges levied by so-called ‘cheap’ airlines. The press ads showed small print flying around like annoying flies or midges, ruining people's holiday moments.
